Sustainable Sustainability Startathon (SSS) was first piloted in Shanghai by a group of NUS Overseas College Shanghai student in 2018. The startathon revolves around the idea of Sustainoprenuership, creating businesses around the concept of People, Planet and Profit.
It is a 1.5 months competition where participants will be tasked to tackle case questions given by partner organisations. Participants are required to come up with sustainable green innovative solutions through creative business model to achieve the goal of a sustainable future with a social and environmental cause.
In 2021, SSS seeks to go further by aspiring for a cross-regional competition between Singapore and China to pick the brains of youths for innovative sustainable solutions for companies.